Let’s Exfoliarize
Creative Direction with Collectively Inc.
Move over, double cleanse. Step aside, slugging. There’s a new trending skincare step just in time for summer: exfoliarizing.
Dove came to Collectively to create an influencer campaign for their Body Scrub, hoping to steal some of the social attention back from their candy-colored competitor. We decided to focus on what makes Dove’s scrub unique: it’s the only scrub that both exfoliates and moisturizes all at once. Or, to put it in a word, it exfoli-oisturizes — exfoliarize, for short.
For this campaign, which garnered over 17M views, influencers introduced audiences to this new all-in-one summer skincare step, showing how Dove Body Scrub helps you get perfectly exfoliated and moisturized skin with only one product.
