Let’s Exfoliarize
Creative Direction with Collectively Inc.
Move over double cleanse. Step aside slugging. There’s a new trending skincare step just in time for summer: exfoliarizing.
Dove came to Collectively to create an influencer campaign to highlight their Body Scrub, and steal some of the attention back from their candy-colored competitor. We decided to focus on what makes their product unique in the category; it’s the only scrub that both exfoliates and moisturizes all at once. So we decided to name that entirely new experience Dove Body Scrubs facilitate: exfoli-oisturizing, or exfoliarize for short.
For this campaign, which garnered over 17M views, influencers introduced audiences to this new all-in-one summer skincare step, showing how Dove Body Scrub helps you get perfectly exfoliated and moisturized skin with only one product.
